In this age of social media, not even the practice of law has been left untouched. The job of a lawyer has become intertwined with social media. From the use of social media marketing to the advent of the social media lawyer, the possibilities are endless.
Social Media Marketing
This is an easy way to market a law firm. It employs the use of social media platforms like Facebook, Twitter, LinkedIn, and Pinterest. For a lawyer to be successful in social media marketing, they should maintain a social media presence.
This can be achieved by regularly updating content on to the account in question. Apart from frequency, quality of content is also of great concern. People cannot be fooled by sub-par content.
It is better to upload good content once a week than to daily post low-quality content. Lawyers pursuing this kind of marketing should also find a way to get referrals from reputable lawyers with a greater following than them. Posting links to blog articles by the firm can also enable potential clients to learn more about the firm.
Social Media Law
A social media lawyer is a lawyer that deals with cases resulting from the use of social media. Cyber-bullying and identity theft are, but about a few of the cases, they dabble in. In this day and age, the demand for social media lawyers is increasing.
This has led to the establishment of law firms that only deal with social media law. These social media law firms are increasing by the day. As much as this career path is currently marketable, the work involved is not easy.
To become a social media lawyer, you need much more than a law degree. You need to keep up to date with the ever-changing laws that govern privacy, copyright, and social media marketing among many others.
Ordinary people using social media should also be careful not to find themselves on the wrong side of the law because of it. Frequent users of social media should always ensure they are aware of the privacy policies and any terms of service associated with contests and promotions.
People with online businesses or those who participate in social media marketing must especially be careful not to fall on the wrong side of the law. Where it becomes difficult to understand the laws and policies concerning this, the help of a social media lawyer should be employed.